Diesel has declared its manifesto, and it's to be stupid. Their new campaign uses documentary style images, shot by Kristin Vicari, Melodie McDaniel, and Chris Buck, to glamorize small acts of mischief all the while reassuring you, it's okay to be with stupid. The defiant tone of the tag lines playing off of the rebellious nature of the images, shows a perfect union between art director and copy editor. And while the campaign turned out a ton of various executions, it hardly exhausted its resources of stupidity.
yea, in paris, there were all of these spray-painted stenciled ads on the streets that said, "be stupid." its really annoying that the only word i'm equipped with to describe this campaign is "stupid" because i think that may be what they're going for...
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